Gunadhya's Diary

Population of smartphone users is increasing with a great rate and it is forecasted to be 5.2 billion smartphone users by 2019. It is no surprise that, in India even lowest income sector has fancy looking smartphones. This increased audience gives obvious opportunity for businesses to reach  out to more people via mobile apps. So one will say, it is no brainer to develop a mobile app and reach maximum audience. No! I would like to caution business or individuals to do thorough analysis of your market, idea & make sure you check your requirement against following points before you decide to spend your precious money. Frequency of App Usage I get so many requirement of businesses to get app developed or in many cases we approach prospect clients. Most of them don't consider a key factor of frequency of app to be used by target user. E.g. one of the requirement was for a luxury resort at a hill station for a booking system. On an average a customer is going to vis